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Are you dropping your prices too quickly? |
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Just because someone doesn't want to pay your price doesn't mean that your price is out of line. Because other trainers drop their prices, does not mean that you need to. Does the competition determine your prices? No. So who controls your pricing? You do.
The four most dreaded words trainers hear are, "It is too expensive."
First determine if price is the only objection, then if it is a true objection. If it is, go back to the benefits. Prospects do not buy training, they buy the benefits. For example, when a person buys a one inch drill bit,they don't want a drill bit, they want the once in hole the drill bit makes.
Hold your ground, and keep your prices high. Just because the prospect raises a price objection doesn't mean you have to lower your price. |
